The Austin Schuster Group at Sotheby's International Realty creates a Marketing Plan for each property we sell or rent. Our custom Marketing Plan is composed of elements that are selectively deployed to best expose your home and attract the right buyers.
Among the elements we use to market your home are the following:

Valuation:

Knowing the value of your property is crucial. The Austin Schuster Group provides a complementary, expert appraisal of your home. The appraisal process involves market analysis based on closed sales, properties in contract and active sales listings of comparable properties. We also provide advice on the little things sellers can do to optimize their home and "stage" it so it shows its best.

Broker Network:

As a member of the Real Estate Board of New York (REBNY), we guarantee that your property will be co-broked immediately to over 1000 affiliated real estate companies in New York and worldwide. Through this exclusive network, we attract the most qualified buyers and obtain the optimum price for your property.

Advertising:

A customized advertising plan will be developed for your property. The Austin Schuster Group regularly advertises in The New York Times, New York Post, Quest Magazine, New York Magazine, Town & Country and The Real Estate Book, among others. Online, we promote our properties on the most trafficked Web sites, including NYTimes.com, Google, Yahoo and HomeSeekers.com.

Promotional Materials:

The Austin Schuster Group will prepare sales support materials, such as professionally-designed brochures and fact sheets that attractively display your property for buyers and brokers.

E-marketing:

Your property will be showcased on www.sothebyshomes.com, complete with a creative description, elegant color photos and a detailed floor plan. We also do email campaigns that send customized listings, complete with photos and floor plans, to our list of potential buyers and broker affiliates.

Open houses:

We will organize and host open houses for buyers and brokers as needed.

Showings:

The Austin Schuster Group will coordinate and be present for all showings to qualified buyers.

Co-op and Condominium applications:

After an accepted offer, we work with you and the buyer to prepare a strong application for the board’s approval.

Continuous client feedback:

Throughout the process, we will provide regular updates and keep you informed on up-to-the-minute market conditions. This will allow you to make appropriate decisions as the marketing plan unfolds.

Affiliates:

The New York Times, Google, REBNY, Yahoo!, The New York Magazine, New York Post, The New York Observer

Direct mail:

Our extensive mailings bring more buyers to your apartment.